Calling BS on ChatGPT’s SEO Impact — Jordan Koene // Previsible
- Part 1 Calling BS on ChatGPT’s SEO Impact — Jordan Koene // Previsible
- Part 2Will ChatGPT eat Google’s Lunch? — Jordan Koene // Previsible
- Part 3Google Algo Alert: Helpful Content Update #2 — Jordan Koene // Previsible
Show Notes
-
03:32Misuse of ChatGPT worriesThere is concern about the potential misuse of ChatGPT and many individuals lack an understanding of its utility at a practical business level and its user value. Simply having the technology will not be enough to make it a useful tool for millions of people.
-
05:21Enhancing ChatGPT with data driven insightsThe utility of ChatGPT will improve when it can be combined with company data and insights such as historical user data. Companies that are able to implement that strategy will get more useful and relevant responses.
-
07:20The limitations of ChatGPTCurrently, ChatGPT only gives partial answers and lacks the complete end-to-end journey that users are looking for. To enhance its ability to provide complete answers for users, it needs to incorporate data or knowledge repositories to differentiate assets.
-
11:08Maximizing value through a balance of human and AI generated contentA teardown of a big website using AI to produce content found that the most valuable content for users came from the 30-40% that included links, references, and ordered lists. Correctly combining human and AI-generated content creates scale and longevity for businesses.
Quotes
-
"I think that we're going to find some real utility factors when individuals and organizations are able to marry ChatGPT with real data and insights." -Jordan Koene, CEO, PreVisible
-
"ChatGPT is so powerful, relevant, and coherent, but it doesn't actually fulfill the whole end-to-end journey." -Jordan Koene, CEO, PreVisible
-
"A teardown of a big website using AI to produce content found that the most valuable content for users came from the 30-40% that included links, references, and ordered lists." -Jordan Koene, CEO, PreVisible
-
"When used correctly, human and AI-generated content creates scale and longevity that businesses are looking for when it comes to content." -Jordan Koene, CEO, PreVisible
- Part 1 Calling BS on ChatGPT’s SEO Impact — Jordan Koene // Previsible
- Part 2Will ChatGPT eat Google’s Lunch? — Jordan Koene // Previsible
- Part 3Google Algo Alert: Helpful Content Update #2 — Jordan Koene // Previsible
Up Next:
-
Part 1Calling BS on ChatGPT’s SEO Impact — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of Previsible, discusses what’s happening in SEO news. Although ChatGPT has received attention in recent headlines, further analysis reveals that it still has limitations in its use for SEO. To truly maximize its potential, it requires that individuals and organizations are able to marry ChatGPT with real data and insights. Today, Jordan calls BS on ChatGPT’s SEO impact.
-
Part 2Will ChatGPT eat Google’s Lunch? — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. People are turning to ChatGPT to answer questions they would typically search on Google, but it is unlikely that ChatGPT will fully replace Google Search at present. However, the integration of ChatGPT with Microsoft's resources could potentially revolutionize the way users search for and interact with information on the web. Today, Jordan examines whether ChatGPT is going to eat Google’s lunch.
Play Podcast -
Part 3Google Algo Alert: Helpful Content Update #2 — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Thus far, the helpful content updates rolled out by Google haven’t resulted in any catastrophic shifts in rankings for websites and brands. However, we could be on the verge of a major core update that will impact more sites across more categories than we've seen so far. Today, Jordan discusses Google's helpful content update update.
Play Podcast
